Becky Boyd's blog

MediaFirst Blog | Becky Boyd | Creating Calls to Action

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Call-To-Action: Ready To Talk Turkey?

I don’t know about you, but I spend lots of time online – and I have to make myself focus on the task at hand because everybody and his brother is vying for my attention with, “Visit this site,” “Watch this video,” etc. One click is all it takes to jump from one topic to another, and everyone is competing to get that click.

Marketers must learn how to break through the noise and garner more clicks. Calls-to-action are the tools to make this happen. They have the power to grab people’s attention and direct it to new topics. They are everywhere you go.

Who Owns Social Media? PR or Marketing?

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Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

MediaFirst PR Science of Social Media Timing - when & how to engage?

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Social Media Club (SMC) logo large

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

MediaFirst Content Marketing - Getting Prospects to Read Your Content

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Prospective customers are spending more time on the Web doing independent research in social media and with other online influencers to obtain information from their peers and other third parties. To reach these prospects, you must provide value in the form of information content.

Why Should I Hire a PR Firm to Help With My Company’s Exit Strategy?

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Gideon Technologies Acquired by Symantec

Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

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