Becky Boyd's blog

INSIGHT Lands Wall Street Journal Coverage for Issues-Based Press Release

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Insight, Inc. - Outsmart

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

Gartner Analysts Research The Social Media Market – Grows to $7.25B

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Futuristic Tablet, Tablet Computer, Tablet Computing, IPad, Futuristic Tablet Computer, News, Multimedia News

According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”

Why Marketing Analytics is So Important

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Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.

What role should SEO play in an overall PR strategy or campaign?

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Social Networks Social Media

 

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines. 

Facebook Best Practices

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Social Networks Social Media

 

 

·  Post every day. As people make more friends and Like more pages, your posts may be missed. If you are only posting once or twice a week then it could be a long time between posts if your community misses one or two of them. Some studies show posting between 3-5 times a day can be a good amount for Pages. Studies also show that the weekend is a good time to post updates because many people are on Facebook then.

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