Becky Boyd's blog

Four Pillars of Interactive Marketing

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Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

 

How to Conduct An Interview With the Media

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You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

Effective Industry Analyst Relations | PR Process

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Industry Analyst Relations & Outreach Can Improve Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the short list in product selections and to gain the attention of the leaders of industry, the media, and the competition.

Content Marketing Success

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Breakthrough Marketing via PR, Social Media, Awards, Speaking & Interactive

The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention.

How to Measure B2B Social Media Marketing Success

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social media, small business, marketing, worldwide, growth, expand markets, Facebook, LinkedIn, Twitter, Instagram, Google+, Goo

Social Media Marketing success is hard to measure, but here are a few tips that will help you determine how well your social media marketing campaign is performing.

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