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MediaFirst Blog: inbound, marketing, social media, PR, web, and technology

Making Press Releases Twitter Ready

Becky Boyd's picture

 

Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

Writing Articles That People Will Read

Becky Boyd's picture
MediaFirst PR Writing Services

 

Listening to a HubSpot webinar yesterday on content marketing, it was discussed about how we all are becoming publishers. I thought, to become publishers, we must be writers first, or at least know the right content that our target audience wants to read. We must write articles that are interesting and will engage readers. But this takes time, energy, and creative juices.

Why Small to Large Companies Should Pay Attention to Social Media

Becky Boyd's picture

 

Social media is fast becoming a leading outlet for savvy marketers to capitalize on their brand. By some estimates, social networking now accounts for 11 percent of all time spent online in the US. Between December 2008 and December 2009, total visits to the top 10 social networking sites increased 63 percent. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site.

New Meaning to The Word “Engagement”

Becky Boyd's picture
Web Engagement, Engagement Ring

 

So, what exactly is engagement? No, we aren’t talking about when your significant other gets down on one knee and asks for your hand in marriage. We are talking about web engagement – the interaction of people with online channels.

Engagement comes in many forms today, through commenting to a blog post, to retweeting an interesting tweet, to connecting through a social network, to interacting to an online forum, and more.

There are a number of different ways people interact online. These people can be classified as:

Search Engine Optimized Press Releases

Becky Boyd's picture

 

When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.

Today, this doesn’t happen.

Internal Closed Loop Processes to Support Sales and Lead Nurturing

Internal Closed Loop Processes to Support Sales and Lead Nurturing

A Sales Support/Marketing group that is identifying potential leads, creating relationships and moving prospects through the buying cycle to lead status is paving the way for your Sales group to focus on closing well qualified leads.

Marketing & Sales: Two sides of the same coin. So why don't they work well together?

Marketing and Sales are two sides of the same coin. So why don’t they work well together?

The simple answer is the communication between the two and processes set up to facilitate that communication are often lacking.

According to a recent MarketingSherpa study, 80% of B2B vendors either claim to have lead nurturing programs in place, or regard them as a key priority. But only 20% claim to be satisfied with the outcome of their programs. Why such a huge gap between theory and practice?

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