What Does the WhatsApp Purchase Mean for Facebook?

Facebook, WhatsApp, SMS message, Text message,

Odds are you’ve heard about the WhatsApp. Even if you are unaware of what it is, you’ve certainly heard about its sale to Facebook. Facebook recently purchased the popular app for an astounding 19 billion dollars. This may seem like somewhat of an overpay for an app. After all, Facebook purchased the popular Instagram for the comparatively low amount of 1 billion dollars only a few years ago. So why is WhatsAp such a big deal, and how can it help your marketing campaign?

WhatsApp Has 450 Million Users, All Over the World

It’s pretty much common knowledge that instant messaging is one of the main forms of communication today.  There area number of instant messaging services, such as Twitter, Skype and more that provide instant messaging. WhatsApp is a messaging service that has been able to compete with these larger companies for the entire five years of its existence. In fact, it has an incredible 450 million users, and millions more are being added everyday. This in itself makes it a valuable addition for Facebook.

Make Your Marketing Strategy More Mobile with WhatsApp

But how will it affect your marketing strategy? The advantage of using WhatsApp is that messages are sent over mobile broadband, which means its much more cost efficient than sending traditional text messages. This means that you can send large batches of messages out to your customers, such as coupons, promotional messages, or shop locations, for a fraction of the cost. It’s an excellent way to stay in touch with your consumer base and to reach them periodically without having to incur the costs of sending out traditional texts.

A Facebook page for your company is something that every social media marketing strategy should already been using, and now that Facebook bought WhatsApp, you should consider taking advantage of its ability to inexpensively send text (SMS) messages. For additional social media marketing tips, contact us at MediaFirst, today.

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