Tech Reporters Continue to Influence Impact of Company News, Giving Confirmation From 'The Experts"

With the advent of the Internet and consumer journalism, the media no longer have strict control over the flow of information to the public. But, try selling the newest gadget without getting tech reporters and early adopters on board, and you will see they clearly continue to influence the impact of your news. The general population knows your gadget is out there but they still want confirmation from “the experts” that it’s good.