Some Cool Stats About Pinterest & Why You Should Care

Becky Boyd's picture

 

In the last few months, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, has flown off the charts. Pinterest is as addictive as other social media sites; maybe even more because more people like the visual aspects of Pinterest.

  • From December 2011 to January 2012, unique visitors to Pinterest.com increased by 155 percent.
  • 7M unique visitors registered in December alone.
  • According to a recent study, Pinterest pulls more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.
  • More people spend time “pinning” than connecting with their friends on Facebook.
  • In the past six months, the social sharing tool has mber ogone from effectively non-existent to one of the top 100 sites on the web (and is on track to break into Alexa’s Top 50).
  • Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in its history.
  • Pins link to a tremendously large universe of sites.  Etsy is the most popular source of pin content, but it only represents about 3% of pins.
  • Over 80% of pins are re-pins, demonstrating the tremendous virality at work in the Pinterest community.  To contrast, a study done at a similar time in Twitter’s history showed that only about 1.4% of tweets were retweets.

So, what can you do on Pinterest?

  • Pinterest will provide links back to your website, increasing the number of unique visitors to your site. One of my clients, KooKoo Bear Kids now receives 25-50 visitors to their site a day via Pinterest.
  • You can connect Pinterest to your Twitter and Facebook accounts allowing you to easily get followers.
  • You can create a catalog of your products. Create boards around a product type, such as Baby Shower Gifts, and pin your products to the board.

RJMetrics researched the top-level domain of external links that each pin ties back. They found tremendous long-tail effects.  In their sample of about a million pins, over 100,000 distinct source domains existed. These include etsy.com as the number one source, followed by Google, Flickr, Tumbler, Weheartit, MarthaStewart, Polyvore, and BHG.com.

The bottom line is that Pinterest demonstrates some of the strongest user engagement, retention, and virality metrics ever seen in an online business.  The company has found tremendous success among its core demographic, which are women between the ages of 20 and 40. But, even if that is not your target audience, you should jump on Pinterest because its growth and interest level can push any web site to the top of the search engines.