Important Things to Know Before Venturing Into Social Media Marketing

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It doesn’t matter how big your company is, if you haven’t begun incorporating a social media marketing strategy into your inbound marketing campaign, then you are doing yourself a disservice. Social media marketing is one of the best ways to increase exposure for your brand and thereby increase your customer base.

Before you begin devising a social media marketing plan, there are a few things that you should know:

    Strike a balance with your presence  – You need to post updates and content on a regular basis in order to keep followers interested and aware of your existence. If you don’t post for a long period of time, many people will “un-follow” you out of disinterest. However, you don’t want to throw up random content every five minutes either. People will leave out of annoyance in such a case.

  

    Use the social media platforms that benefit your brand  – Do research on the different social media platforms that are available. There’s no point in using up resources developing a presence on a social media platform that isn’t built for your brand. For example, a crowd investing portal would be wasting its time using a platform such as Pinterest.

  

    Create a voice  – When using social media, your brand needs to have a voice that people can relate to. However, many owners make the mistake of using their own personal voice, which often does not fit the brand. Make sure the personality fits the brand.

 

    Use your analytics tools  – Not using the many social media analytics tools that are available would be a mistake. You’ll be able to track how often you post and how that correlates with your followers behaviors, thereby allowing you to adapt your strategy accordingly.

For additional social media marketing tips, contact us at MediaFirst today.

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