Does Content Marketing Rival Advertising? /via @Marketo

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Can Content Marketing Outperform Advertising?

Business-To-Business (B2B) firms rely upon content marketing to draw prospects via organic search and to convert these to leads online. Content marketing, which is perceived as free, is becoming an ever more important aspect of the overall marketing effort.

Marketo offers this infographic, a Content Marketing Cheat Sheet, with a look at the state of content marketing versus advertising. Sources include MarketingProfs and Junta42