3 Symptoms of Mismanaging Your Social Media Marketing

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In this day and age, a social media marketing strategy is an absolute must in order for your Internet marketing campaign to succeed. Social media is one of the easiest ways to connect directly with your consumer base and is a fantastic way to increase both brand awareness and brand loyalty. However, this all depends on whether or not you are using your social media platforms correctly

The following are three signs that you aren’t using social media to your advantage:

  1. You’re broadcasting instead of engaging – Social media allows you to engage with users. However, many companies use it to broadcast their thoughts, opinions and messages instead. If you’re not engaging, then you’re missing out on an opportunity to create brand loyalty. Not to mention that your followers will often be able to provide valid criticism or ideas that can help to improve your business, something that you won’t find out if you don’t engage with them.  
  2. You’re not posting regularly – If you have a social network page, then you have to maintain it by posting on a regular basis. Your followers will no longer check your page if they notice that it hasn’t been updated in days. This makes it more difficult for you to attract new followers, and it puts you in danger of being forgotten by the followers that you do have.  
  3. You’re using your social profile in order to advertise – Social networks are not meant to be advertising platforms. If all you do is post ads for products and services, your followers are going to abandon you. Nobody wants to hear a sales pitch, especially if they have already followed you.

Avoid making these social media mistakes and be sure to contact us at MediaFirst for additional social media marketing advice.

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