20 Plus Things Getting Publicity Can Do For You

Becky Boyd's picture
PR & Social Media Specialist

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

  • Establishes you as an expert and thought leader in your field
  • Create a strong brand so that prospects will think of your brand first
  • Elevates your status among peers
  • Improves SEO and rises your company in search engine rankings
  • Helps to push prospects on the fence over to a buying customer
  • Increase credibility, making customers want to work with you for the long haul
  • Helps people to find your website and be more ready to buy
  • Gives a third party endorsement of you, your products, and services
  • Boosts you above the competition
  • Increases awareness of your thought leadership and knowledge among the media
  • More publications and media outlets want to cover you
  • Partners and vendors want to work with you more
  • Investors are attracted to your company
  • Potential employees want to work for you; current employees are happier to represent you and your brand
  • You’re invited to speak at conferences and workshops
  • You’re invited to be a Featured Speaker at a leading industry conference
  • Industry analysts and other experts want to engage with you and your company
  • New markets open up for you and your company
  • You drive traffic to your site from new sources
  • People, such as industry analysts, clients, and prospects, pay more attention to you, your messages, and your offerings
  • Garner awards and get listed on Top Lists
  • Prospects you contact recognize your company and your name