MediaFirst Press Center: Press Release

NDS SELECTS itaas PROGRAM TO SUPPORT DEVELOPMENT OF ADVANCED INTERACTIVE TV APPLICATIONS

Agreement Broadens NDS’s Ability to Deliver Innovative Interactive Applications

Newport Beach, CA – July 28, 2003 – NDS, a News Corporation company and leading provider of technology solutions for digital pay-TV, announced today that it has joined the itaas istart Application Developer Program. Through the program, itaas will provide support services to NDS for the development of interactive applications for Scientific-Atlanta’s Explorer® set-top boxes.

The program will enhance NDS’s ability to offer cable operators a variety of exciting interactive TV applications and help enable its applications to be integrated with the Scientific-Atlanta Explorer® digital set-top box platform. The istart program provides tools and support for the interoperability of developer's applications with the PowerTV Operating System and SARA (Scientific-Atlanta Resident Application).

“Working with itaas will help us implement our advanced interactive applications across the country, including interactive gaming applications, Video on Demand and Personal Video Recorder capabilities,” said Dov Rubin, VP and General Manager, NDS Americas. “As this agreement clearly illustrates, we are seriously committed to the US cable market.””

“The istart program has been essential in helping a number of companies bring their interactive applications to digital TV,” said Jatin Desai, CTO of itaas, Inc. “Our agreement with NDS will provide them with the necessary tools to develop and test a broader range of iTV capabilities, which ultimately will result in a wider range of applications for cable subscribers to enjoy.”

About NDS

NDS Group plc (NASDAQ/NASDAQ Europe:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See www.nds.com for more information about NDS.

About itaas, inc.

Itass is the premier provider of iTV services in the digital cable TV industry, serving MSOs, equipment manufacturers, application developers, OS/middleware providers, and content developers. itaas’ end-to-end expertise with digital networks, from set-top clients to headend servers, help customers deploy innovative services, on accelerated schedules. itaas offers the flexibility of a comprehensive portfolio of services, including: application architecture and design, development, testing, integration, implementation and support. Leading broadband companies depend on itaas for first-to-market advantage. Visit itaas on the Web at www.itaas.com or call 770.368.4024.

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Media Contact:

Margot Field, NDS, +44 (0)20 8476 8158

mfield [at] ndsuk [dot] com

Becky Boyd, MediaFirst for itaas, + 1 770 642 2080

becky [at] mediafirst [dot] net

Cautionary Statement Concerning Forward-Looking Statements

The statements contained in this release which are not historical facts may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to the plans, projections or future performance of the companies referenced, which involve certain risks and uncertainties, including risk of market acceptance, the effect of economic conditions, possible regulatory changes, technological developments, the impact of competitive pricing and the ability of the companies and their commercial partners to develop systems and solutions which meet the needs of the broadcasting industry in a timely and cost-efficient manner, as well as certain other risks and uncertainties which are detailed in the companies' filings with the SEC. Company or product names have been used for identification purposes only and may be the trademarks or registered trademarks of their respective companies.

Media contact:
Becky Boyd
MediaFirst PR -Atlanta
+1 (770) 642-2080
becky [at] mediafirst [dot] net