MediaFirst Press Center: Press Release

ZONE4PLAY SELECTS itaas DEVELOPMENT PROGRAM TO BOOST ONLINE GAMING APPLICATIONS OVER CABLE TV

The istart Program From itaas to Assist Zone4Play In Offering Exciting Interactive Gaming To Digital Cable Subscribers

ATLANTA, GA – July 10, 2003 – itaas, the premier provider of iTV services for the digital cable TV industry, and Zone4Play, a leading developer and provider of betting applications for the multiple access market, today announced that Zone4Play has joined the istart Application Developer Program.

The comprehensive istart program from itaas is designed to provide an entry point for application developers who need set-top client development tools and support. The program will enhance Zone4Play's ability to offer cable subscribers a variety of exciting gaming applications, and help enable its applications to be integrated with Scientific-Atlantaís Explorer® digital set-top box platform.

Zone4Play designs comprehensive, end-to-end interactive gaming and betting applications and solutions for the Web, wireless networks and interactive television. Its cross-system product line allows access to a variety of platforms with only one user account. Zone4Play also specializes in back-office solutions for these systems and markets a wide range of hi-tech support products.

“The istart program has been crucial in helping many companies bring interactive applications to digital TV, so we are an ideal partner for Zone4Play,” said Jaspal Bhasin, COO of itaas, Inc. “Ultimately, cable subscribers will be able to enjoy a wide range of interactive gaming applications as a result of our joint efforts in the istart program.î

“By joining the istart application development program, we expect to deliver our fun, secure gaming and betting applications to even more customers via digital TV networks,” said Erez Lahav, VP Business Development of Zone4Play. “In addition, Zone4Play has adapted its interactive TV content to the Explorer® digital set-top box platform, allowing us to offer increased service in the US market.î

About Zone4Play

Zone4Play is a leading developer and provider of a variety of betting applications for the multiple access market providing its solutions over Interactive TV, cellular networks and the Web. Its cross?system product line allows access to a variety of platforms with only one user account. Zone4Play also specializes in 'Back Office' e-Management solutions for these systems and markets a wide range of hi-tech support, tracking and provisioning products.

Recent Zone4Play Interactive TV games include UPC Play-for-Fun Casino games channel in Austria and The Netherlands, Fixed Odds games on the AVAGO channel in the UK (Sky EPG 235) and a Casino Play-for-Fun games portal (EPG 777) for YES Satellite in Israel. For more information, visit the Web site at .

About itaas, inc.

itaas is the premier provider of iTV services in the digital cable TV industry, serving MSOs, equipment manufacturers, application developers, OS/middleware providers, and content developers. itaas' end-to-end expertise with digital networks, from set-top clients to headend servers, help customers deploy innovative services, on accelerated schedules. itaas offers the flexibility of a comprehensive portfolio of services, including: application architecture and design, development, testing, integration, implementation and support. Leading broadband companies depend on itaas for first-to-market advantage. Visit itaas on the Web at or call 770.368.4024.

Media Contact:
Ron Brochstein for Zone4Play, +972.3.537.6989, +972.3.537.6986/fax
ron@zone4play.com

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Media contact:
Becky Boyd
MediaFirst PR -Atlanta
+1 (770) 642-2080
becky [at] mediafirst [dot] net